Frequently Asked Questions
How does proximity marketing actually work? Proximity marketing uses small hardware devices like iBeacons or existing WiFi networks to communicate with nearby smartphones. When a customer enters the signal range, the system recognizes their presence. This allows you to trigger specific actions like sending a welcome message or a special offer.
Is customer privacy protected? Yes. Our technology focuses on anonymous data collection. We track general device movement and store occupancy rather than personal identities. Additionally, customers must explicitly opt in through their mobile devices to receive targeted push notifications.
Do customers need to download an app? It depends on the specific service. To receive direct push notifications via Bluetooth, customers usually need your brand app installed with location permissions turned on. However, we can gather basic foot traffic and occupancy data anonymously through WiFi signals without requiring any app downloads.
What kind of businesses benefit from foot traffic mapping? Retail stores, shopping centers, event venues, and large public spaces see the most immediate benefits. Any business with a physical footprint can use this data to improve floor layouts, optimize employee scheduling, and measure the success of physical displays.
How long does it take to set up the system? The installation timeline depends on the size of your venue and the specific services you choose. Many retail setups can be completed in just a few days. We handle both the hardware installation and the software configuration so you can start gathering insights quickly.